Creative Brief

Composing a creative brief has always been an important step in the graphic design process. Digital Arts Magazine posted a great article with tips and some useful creative brief links...

"Not every client will be an expert on the design process – that’s your job. A solid creative brief makes all the difference to a job, and here’s how to get one.
Many designers have experienced the horror of a client seeing a design for the first time and then complaining, “But it’s not what I asked for”. It’s a nightmare scenario – and one that’s easily avoided by agreeing on a clear, functional brief." Full Article via Digital Arts Magazine